With the rise of Paramount+ (Network 10's parent company), some viewers wonder if free-to-air channels like 10 Bold are dying. The opposite is true. serves as the "linear showcase" for Paramount's massive library of CBS and Showtime dramas.
For years, 10 Bold (
The channel, an Australian free-to-air digital multichannel owned by Network 10 , underwent a significant transition to High Definition (HD) in September 2021. More recently, as of June 2025 , the channel has been rebranded to 10 Drama to better reflect its content focus. Channel Overview Target Audience: Primarily aimed at viewers over 40 . 10 bold hd channel
The transition to MPEG-4 for the HD broadcast meant that viewers with older television sets could no longer tune into the channel, leading to frustration for those unable to upgrade their hardware. Availability With the rise of Paramount+ (Network 10's parent