Many entrepreneurs make the mistake of confusing a market with a niche.
We live in an era of saturation. The internet has democratized access to markets and audiences, meaning that for every product you want to sell, there are a thousand competitors. For every article you want to write, there are a million blog posts already published. In this noisy, crowded landscape, trying to appeal to everyone is the fastest route to appealing to no one. Many entrepreneurs make the mistake of confusing a
Why do humans gravitate toward specialists? The answer lies in cognitive psychology and the problem-solving process. For every article you want to write, there
The best niches are rarely found in a single subject. They are found at the intersection of two or more subjects. This is where the "Blue Ocean" strategy comes into play—finding a market space that is uncontested. The answer lies in cognitive psychology and the
If you are invisible, content is your scalpel.
The niche must have enough value to support the effort you put into it. The Biological Lesson
