The Coca Cola Kid-1985- Page

Starring an atypically zany Eric Roberts and a luminous Greta Scacchi, directed by the Serbian auteur Dušan Makavejev, "The Coca-Cola Kid" is a film that shouldn't work on paper. It is a corporate satire, a romantic comedy, a culture clash documentary, and a surrealistic fever dream all rolled into one. Yet, nearly four decades after its release, it remains a fascinating time capsule of 80s excess, corporate colonialism, and the enduring, romanticized mystery of the Australian Outback.

The film opens in the boardroom of The Coca-Cola Company in Atlanta, Georgia. We meet Becker (Eric Roberts), a hot-shot "marketing troubleshooter" so dedicated that he keeps a vial of the secret syrup formula on a chain around his neck. He is arrogant, slick, and convinced that Coke is not just a beverage, but a divine right. The Coca Cola Kid-1985-

Becker (Eric Roberts) is a hyper‑efficient, slick‑talking marketing specialist from Coca‑Cola’s Atlanta headquarters — a man who proudly boasts that he can sell ice to Eskimos. When the company’s Australian division suffers a mysterious sales slump in the remote, rain‑soaked town of “The Lost City,” Becker is dispatched to find out why. Starring an atypically zany Eric Roberts and a