If you are stuck for a topic, here are three high-scoring ideas:

UTAR assignments prize contextualization . Applying marketing theory to a Malaysian setting shows you understand cultural nuances (like the influence of race, religion, and the "Bah" dialect in advertising) which international textbooks often ignore.

If your assignment question asks you to analyze the decline of a retail brand, simply stating that "marketing is important" will result in a mediocre grade. A high-scoring must demonstrate:

Describe how the brand wants to be perceived relative to competitors. 4. The Marketing Mix (The 4 Ps)