Serum New! Online

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Serum

In the beauty industry, a serum is a lightweight, liquid formula designed to deliver high concentrations of active ingredients directly to the skin. How it Works

During outbreaks of novel diseases (like Ebola or COVID-19), doctors use convalescent serum. If a patient recovers from a virus, their blood serum contains natural antibodies. By transfusing that serum into a sick patient, you transfer the immunity. This was a primary treatment before modern antivirals and vaccines.

But what exactly is a serum? Why do these tiny vials of liquid often come with a hefty price tag? And with shelves lined with options ranging from Vitamin C to Retinol, how do you choose the right one?

Before diving into lotions and potions, we must look at the original definition.